The Internet Marketing Analytics Gap Part 3 - Penny Wise and Dollar Stupid

When trying to save dollars in a challenging economy, the tendency is to put this critical component of your business in the hands of your nephew who just graduated and “knows a lot about computers and the Internet.” This is still being done despite that it fails nearly 100% of the time. Remember, the expert you bring on must be fluent in your language as well as their own. Your nephew may be a Facebook and Twitter guru. He may know how to build and launch websites, he may even know a thing or two about the your company but in the long run, the move will cost you a great deal more than you had hoped to save. In fact, an experienced Internet marketing expert should save you more in direct and indirect expenditures than he or she costs.

Internet marketing is a foreign land with a language all its own. If we want our businesses to succeed, we all have to venture there frequently. If you don’t know your way, better to go with an experienced interpreter and guide. Or, go it alone at your own risk.

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