In his 4th instructional series segment, Matt Buchenau, President of 5Weight Internet Marketing, leader among web page consultants and expert at analyzing web traffic using website analyzing tools, shows how to use Google Analytics' free web page statistics to reveal simple but valuable insight about how your company should be anayzing website visitor traffic. Utilizing website tracking tools like Google Analytics for strategic website analysis is critical to any small business' success and to anyone involved in pursuing the life of their dreams.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Sunday, April 18, 2010
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Thursday, April 8, 2010
Website analysis consultants, using website tracking tools
http://www.reachyourdreamlife.com Delivering the 2nd in a multi-part series about How to Set-up, Use and Understand Google Analytics, Matt Buchenau, President of 5Weight Internet Marketing and accomplished website analysis consultant, delivers short and easy-to-follow steps for making sense of Google Analytics' web page analysis tools. This instructional video series on website traffic evaluation, will guide the Internet marketing beginner through a very informative website analyzing tutorial using Google Analytics and other free website tracking tools.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Tuesday, April 6, 2010
Tragedy to Triumph: Why Not Pursue the Life of Your Dreams Now?
This "slice of real life" video is as compelling as it is real. Among the top small business consultants, Matt Buchenau, President of 5Weight Internet Marketing, a leading small business consulting firm and Colorado-based Internet marketing consultant, shares his family's story of discovering blessings and hope arising out of a series of financial, medical and emotional struggles. Authentic, heartfelt and uplifting. We get one life, we might as well make the most of it and pursue the life of our dreams. We're not guaranteed tomorrow. The day to start living your dreams is today.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Thursday, March 25, 2010
Website analysis consultants, using website tracking tools
Delivering the first in a multi-part series about How to Set-up, Use and Understand Google Analytics, Matt Buchenau, President of 5Weight Internet Marketing and accomplished website analysis consultant, delivers short and easy-to-follow steps for making sense of Google Analytics' web page analysis tools. This instructional video series on website traffic evaluation, will guide the Internet marketing beginner through a very informative website analyzing tutorial using Google Analytics and other free website tracking tools.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Thursday, March 11, 2010
What Internet Marketing and Golf Have in Common
If you play golf, you probably know that there are more instructional gadgets, trinkets, books and equipment fads in the game than probably any other sport. Every year, a plethora of new things hit the market that we feel compelled to buy to solve our game’s ills, and every year, we line up to buy them having never really focused on the one thing that will improve our game: our golf swing.
Like golf, the Internet is never at a loss for new technologies, trends, or fads on which we feel compelled to keep up. From search optimization to e-commerce and email marketing to social media channels, video syndication and analytics, we can go mad trying to understand and stay current with the latest “must dos.” But none of that stuff means doodly-squat if the foundation of our Internet marketing, our base website, is fundamentally unhealthy.
Since so much rides on it, the most important thing we can do to make sure all the other things we do to market our businesses on the Web work, is to conduct--or contract for--an unbiased and sober assessment of our base website. Such an assessment should focus first on the site itself:
Only after taking a hard look inward, and committing to the fundamental repairs this process may reveal, should our evaluation turn its gaze to the other components of our Internet marketing effort.
In the end, Internet marketing is a lot like golf. We get so bombarded with the latest and greatest equipment, instruction and gadgets that we forget to address the fundamental flaws in our base golf swing. Bushels of dollars later, we still slice nine out of ten shots into the weeds. When it comes to Internet marketing, look inward first. Absent a fundamentally sound website, all the Internet marketing trends, gadgets and fads will only accentuate its flaws and put us smack dab in the Internet marketing weeds.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Like golf, the Internet is never at a loss for new technologies, trends, or fads on which we feel compelled to keep up. From search optimization to e-commerce and email marketing to social media channels, video syndication and analytics, we can go mad trying to understand and stay current with the latest “must dos.” But none of that stuff means doodly-squat if the foundation of our Internet marketing, our base website, is fundamentally unhealthy.
Since so much rides on it, the most important thing we can do to make sure all the other things we do to market our businesses on the Web work, is to conduct--or contract for--an unbiased and sober assessment of our base website. Such an assessment should focus first on the site itself:
- Is it properly constructed for our business purpose, our audience and to fare well on the search engines?
- Is it aesthetically pleasing and in concert with our other branding and sales materials?
- Is the site modern, logically arranged and intuitive or does it look dated, feel confusing and feature functional inefficiencies?
- Where is the site hosted?
- Who owns and administers the associated domains?
- Do we know all the associated costs and what we’re really being charged for?
- Is it equipped with the up-to-date tracking code and, if so, do we really know what the tracking data is telling us?
Only after taking a hard look inward, and committing to the fundamental repairs this process may reveal, should our evaluation turn its gaze to the other components of our Internet marketing effort.
In the end, Internet marketing is a lot like golf. We get so bombarded with the latest and greatest equipment, instruction and gadgets that we forget to address the fundamental flaws in our base golf swing. Bushels of dollars later, we still slice nine out of ten shots into the weeds. When it comes to Internet marketing, look inward first. Absent a fundamentally sound website, all the Internet marketing trends, gadgets and fads will only accentuate its flaws and put us smack dab in the Internet marketing weeds.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Monday, July 27, 2009
For Home Builders and Residential Developers: Critical Components of Internet Marketing Success
I was recently asked to address the question: "What will it take for builders and developers to be successful in the post-recession new home real estate market?" This was part of a broader question posed to a real estate industry business cooperative, The RE: Expert Consortium, of which I am honored to be a member. From my area of expertise, and in about 200 words I answered as follows:
Builders and developers understand how different audience behaviors and buying habits have become. They also realize that their website has moved from a mere component of a marketing mix to the central hub of their entire marketing and sales plan. Knowing versus executing, however, are two different things, and most simply grapple with how to do a better job of Internet marketing with smaller staffs and slashed budgets.
The good news? Marketing on the Web can be done well without the enormous expense of traditional advertising methods. The problem? A lack of experienced guidance and measurable goals. Without these, even tech-savvy builders and developers tend to wander around the web ineffectively trying this and testing that or become so overwhelmed with the idea and expense of change that they delay or underfund the effort. A change in this attitude is critical. The days of launch-it-and-leave-it are over.
Leaving aside the discussion of wide open Internet creativity for now, effective web marketing must include an engaging and adaptable website base; ongoing organic search optimization; actively managed social media components; precision E-marketing and demographically, geographically and behaviorally targeted online advertising. It should also be mobile device friendly. Tracking all of the above is vital to long-term success.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
Builders and developers understand how different audience behaviors and buying habits have become. They also realize that their website has moved from a mere component of a marketing mix to the central hub of their entire marketing and sales plan. Knowing versus executing, however, are two different things, and most simply grapple with how to do a better job of Internet marketing with smaller staffs and slashed budgets.
The good news? Marketing on the Web can be done well without the enormous expense of traditional advertising methods. The problem? A lack of experienced guidance and measurable goals. Without these, even tech-savvy builders and developers tend to wander around the web ineffectively trying this and testing that or become so overwhelmed with the idea and expense of change that they delay or underfund the effort. A change in this attitude is critical. The days of launch-it-and-leave-it are over.
Leaving aside the discussion of wide open Internet creativity for now, effective web marketing must include an engaging and adaptable website base; ongoing organic search optimization; actively managed social media components; precision E-marketing and demographically, geographically and behaviorally targeted online advertising. It should also be mobile device friendly. Tracking all of the above is vital to long-term success.
Also, if you like short stories, please be sure to visit my other blog at shortstoryisland.wordpress.com
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